In the last ten years, the cinematic world has witnessed a major change, and at the heart of this shift are on-demand services like Netflix, Amazon Prime, and Disney+. The time of waiting in line to watch a movie or channel surfing for something to watch are over. Digital streaming has revolutionized the way we consume films, delivering unlimited access to a vast film library at our fingertips. From massive hits to art-house cinema, it’s all just a tap away, transforming not only how we view cinema but also how they’re created and brought to audiences.
The growth of streaming services has democratised content in ways we never thought possible. Gone are the days when bound by traditional studio gatekeepers, creators—especially independent creators—now have the platform to showcase their films with a global viewership free from the constraints of movie theater release dates. This has created an flood of unique narratives from every part of the planet, enabling viewers to experience narratives that would have once been inaccessible. For consumers, this means more variety, endless options, and more personalised content.
More than just variety, digital platforms have also altered the business of making movies. Streaming subscriptions enable a consistent income, enabling production companies to produce more experimental and specialised projects that might not find success in theaters. The binge-viewing phenomenon has become a phenomenon, with viewers watching entire movie franchises or film sagas in one retirement plan viewing session. The streaming model is not just a passing phase—it’s the future of cinema, blending convenience, creativity, and global reach like never before.